Canada Migration Team Decal

When Crutchfield's Web Development team got the "go ahead" to start migrating our Canadian ecommerce site to our US infrastructure, I made the team these decals as a fun way to promote the job ahead.

I'm also showing my comping workflow on how the decal evolved.

Alworth Residence

Created to highlight the mid-century modern architecture of this family home. Created in Adobe Illustrator.

Charlottesville Masters of Real Ale

I am one of the co-founders of Charlottesville's longest running, and top homebrew club. I coined the name in an homage to the real CAMRA organization in the UK. I designed all the graphics, site, membership cards and swag that a new member has access to and receives.

New Arcadia Studio

New Arcadia Studio was a design collective created to re-introduce a more decorative hand to everyday products.

I worked closely with the artists and principals to adapt sketches, digitize and manipulate original art to comply with FDA guidelines and to make press-ready artwork for various application methods in glass, ceramic and textile.

I developed brand identity through business card design, sell sheet and catalog design, product packaging, and subsequent business collateral. In addition, I designed and built custom e-commerce website.

Download a sample catalog

Crutchfield Shipping Boxes o'Love

After I learning what we had tried with the Shipping Decals, printing inside the box was the next option. I worked with our team to develop playful graphics of our customer Advisors (including our founder's dog, Enzo!) along with supportive messages to deliver and reinforce Crutchfield's noble purpose to the customer.

Crutchfield Logo Style Guide

One of my first tasks as art director was to build a style guide. Collaborating with the print art director, we setup a system of conditions to help tighten up the Brand and control how and where our logo was being used.

Box Decals

Crutchfield strives on providing excellent customer service. I had the idea of creating a little "wow" when customers opened their packages. These decals were affixed to the inside flaps of the cartons, greeting customers as they opened the boxes.

This was greeted positively by customers, but we found that it was too labor-intensive to continue. The next phase was redesigning the shipping box itself. (Another project posted here)

Product Guide Books

These guide books were designed to help supplement the product's owner's manuals. Filled with helpful information to make the most out of their new purchase. Booklets were boxed up with every qualified shipment.

Product Data Book

I was responsible for all the print collateral for North America and Canada. This included product data books (shown here), POP brochures, specialty guides, and retail graphics. I helped art direct retail displays as well as the USA website.

I was also responsible for maintaining and upholding corporate Brand Guidelines with our various US suppliers & agencies to comply with global standards. (I earned the playful nickname: "logo-cop" from my colleagues.)